If you’re trying to grow your website through SEO, understanding the difference between anchor texts vs keywords is more important than you might think.

Keywords are the terms or phrases people search for online. They represent the topics your content is built around and help search engines determine what your page is about. Proper keyword placement can get your content seen by the right audience.

Anchor texts are the words you hyperlink in your content. These clickable phrases not only guide users to another page but also give search engines clues about the context of the linked content.

In short, keywords are about what your page is about. Anchor texts are about where a user can go next.

When looking at anchor texts vs keywords, the goal is balance. Keywords improve discoverability, while anchor texts enhance user experience and site structure. Use both naturally—don't force keywords into every link or repeat the same anchor text throughout.

A well-optimized site uses anchor texts vs keywords in harmony to build authority, improve navigation, and support SEO growth long-term.